In today's article, we will address putting a comprehensive guide in your hands on how to sell online on Facebook, with an explanation of all the features that help you sell, in addition to providing plans and instructions that develop your level of selling online on Facebook and achieving good profits.
How do I sell on Facebook?
1- Selling through the Facebook page
Selling through pages is a professional way to sell online on Facebook, so that you can create a Facebook page in seconds and link it with your website or store, then start publishing your products or the content you are working on and build a fan base that follows you constantly. This method is used by large traders and marketers to promote content or products.
2- Sell online through Facebook Marketplace
Merchants consider selling online on Facebook through Facebook Marketplace the easiest and cheapest way to sell their products, as it only requires you to publish product photos and information on the Facebook Marketplace. This method of selling online on Facebook is effective, as very large sales are made on a daily basis using this method, and it is free, i.e. inexpensive.
3- Sell online on Facebook using Facebook Groups
This method is one of the best and most targeted ways to sell online on Facebook, but it requires some time, so at first you only have to create a special group for the type of products you are working on and invite people interested in this type of product to enlarge your collection and raise the level of interaction on it. The beautiful thing about this method is that the number of members of your group will continue to increase continuously and you will receive requests to join it on a daily basis, which will reflect positively on the results of your business by exploiting this group in selling online on Facebook and making great profits.
After we learned about the ways to sell online on Facebook, we will now pass to explain how to sell in an applied way using these methods. This will enable you to get a clear vision that allows you to choose the best way to start your e-commerce and profit from the Internet.
How to sell online on Facebook using a page
Selling through a Facebook page requires some necessary elements in every promotion to sell products or services, such as preparing attractive images and a description that motivates purchases, so we will now go on to explain how to display the product with these two components as essential components in the product display process:
A- Product Presentation
When you want to sell a product on your page, you should pay attention to the following offer components:
1. Use of images
In order to be able to sell online on Facebook and market your products well, you must publish professional photos that arouse the buyer's curiosity and push him towards making the purchase decision from your store without hesitation. If you have a large capital, you can hire a professional photographer, but if you are a beginner, you should take professional photos yourself and use some artificial intelligence tools that improve the quality of images.
2- Using video to sell online on Facebook
The videos accompanying the publications contribute to increasing the number of sales, as a result of the role of the video in bringing viewers closer to the product more clearly and closer to reality, you can show your products from different angles, determine its sizes, weight and all its characteristics, and you can also clarify how to use it, whether before or after the sale process to help buyers use the product correctly.
3- Use GIF
Motion picture technology, or the so-called GIF, is one of the means of helping to market products, but in short, unlike videos. Animations can be used to convey ideas about the product in a brief way, such as the color or sizes of the product, this method is considered an aid in promoting your products and not adopting them as a basic marketing method.
B- Selling online on Facebook using a special page
One of the first steps of selling online on Facebook through a special page is to create the page itself in a manner that complies with the standards of professional marketing pages. Here are 15 steps you need to do to sell online on Facebook:
1- Prepare good content for your products consisting of professional photos and videos.
2- Be clear and accurate while writing the description of your products and do not forget to display the price, which makes you win more time and effort while confirming orders.
3- Be in constant contact with your audience and determine the working times when you are on the call and let them know.
4- Customize the incoming messages section using the automatic messaging feature or the so-called Facebook Chat Bot, to answer possible and often repeated questions from buyers, this will gain you more time.
5- Do not delete the price of the product in the publications in order to send them through the private to customers, this will be a source of doubt and lose the trust of your customers.
6- Be active in interacting with the interactions and inquiries of your audience, this will gain you more trust in them and you will achieve great sales and thus earn money from the Internet more.
7- Do not rely on selling as the main goal in all your publications, this will cause boredom to leak to your audience, so make interactive posts in which you ask for your audience's opinions on some products or listen to their suggestions and requests to work on preparing them, do not forget to add humor and fun at times to create a good relationship with your audience beyond the buying and selling process.
8- Make attractive discounts and offers to motivate your followers to buy, especially those who have not bought from your store before, this method may be effective with them to motivate them to buy and discover your products.
9- Do not miss the opportunity to take advantage of the occasions and annual holidays to prepare special offers and products that suit each occasion to take advantage of the increasing demand for them in that period.
10- Do not forget to link your website or online store to the page and make them consistent to create great movement between the private page and the website and double your profits.
11- After enlarging your own page and obtaining a large fan base, inform your audience of the need to activate the work of messages so that you can message them through the private and promote your upcoming offers and ensure that you reach your offers to all customers, unlike publications that do not always reach all followers.
12- Support your page and expand its scope by making paid ads, especially during occasions that know high purchase rates.
Read also: How to create an advertising campaign on Facebook (how to use detailed targeting successful)
13- Take good care of reading the statistics of your posts and the extent of audience interaction with them, you will find all the numbers related to this in your page settings, choose the posts that have obtained high rates of interaction so that you can understand the behaviors of your followers and accordingly make similar posts to increase interaction and thus increase the number of sales and make a profit from the Internet more.
14- Make a live broadcast on your page from time to time to get closer to your audience, it is okay to hold competitions and then announce the winners during the live broadcast, this will increase your credibility and get more trust from your audience, especially from new followers.
15- You can link your page to the WhatsApp service by adding a button in which you paste the link of your number on WhatsApp to communicate directly with customers and confirm orders faster.
Selling online on Facebook through the market place
As we mentioned earlier, the Facebook marketplace or called Facebook Marketplace is a very easy way to publish products and sell them directly without the need to adjust the settings, as is the case in online selling on Facebook through a special page, selling through Marketplace is available to all categories of people regardless of their level, and it should be noted that the number of visitors to this branch launched by Facebook is more than 800 million users after only two years of The launch of this service and this number is constantly increasing so far, and this is conclusive evidence of the extent of commercial dynamism that occurs in the MarketPlace branch.
Stages of online sales on Facebook Marketplace
Below we will explain how to sell products or services on MarketPlace step by step, so continue explaining:
Full explanation of how to sell products from Market Place
1- If you use a computer or phone running the Android system, all you have to do is click on the store icon at the top of your Facebook account.
If you're using an iPhone, tap the menu icon at the bottom right, then choose the Store icon.
You can also access the Facebook Marketplace via the direct link.
After entering the façade of the Market Place branch, it will appear to you as follows as shown in the image below.
facebook marketplace
2- Click on the icon (+ Create a new list) to be able to go to the next page as shown in the picture.
Facebook Marketplace
3- Now you have to choose to categorize your product according to the existing categories.
4- Add product images, then put an accurate description for it, and then specify the sale price. Then click on the "Next" icon, an option will appear in front of you that enables you to double your chances of selling, which is the possibility of publishing your product in 20 Facebook groups of your choice, after clicking on the "Publish" button, it will appear to you as shown in the image below:
You can support your product by pressing the Promote Listing button if you want to make an advertising campaign for your product, but if you want to rely only on Market Place only, just press the close button.
5- After completing the process of publishing the product on Market Place, wait for the product to be reviewed by Facebook to accept or reject it, so you must respect the rules of the Facebook platform before publishing to avoid rejecting your posts.
You can use the time your post is reviewed to verify your post information, and you can share it on your Facebook account or friends' accounts by clicking on the icon next to the Promote Listing button, then you will see the following image:
Market Place branch helps you communicate with your customers by providing them with personalized messages that appear to them, and these messages are as follows:
"Is this product still available?"
"I'm interested"
Many of the messages are already provided by Facebook, but the latter does not allow editing of these messages.
Practical guidance for using Facebook Marketplace effectively
1- Pay attention to the quality and clarity of the images and do not neglect to mention all the details of the product in your post.
2- Set a suitable and reasonable price for your products and don't forget to keep an eye on your competitors.
3- Do not leave the product without a price or setting a value of 0, this procedure loses confidence in front of your audience and is not considered a professional work.
4- Include your product in the category it belongs to to make it easier for customers to reach you.
5- If you have capital, it is okay to do some paid advertising to show your product to the largest number of interested audiences.
6- During the process of publishing the product, Facebook suggests to you some groups interested in the same type of product as yours, and this helps you greatly in achieving sales through those groups.
Read also: How to create an online store (a comprehensive and detailed guide to creating a professional online store)
Selling online on Facebook through Facebook Groups
This method is very good and targeted, but it requires some time to build your own fan base that you can communicate with directly, and after enlarging the group, you can invite members to join your page for the product you are promoting. We will now learn how the Facebook group works for online sale on Facebook.
1- Look for the (+) button on your home page, then choose a group, you will see an image as below:
2- Put the cover photo for your group, do not forget that your photo is professional and has an indication of the content of the group.
3- Fill in the necessary information to identify your group, you can also customize the group however you want.
Example: Do you want it to appear only to members or to all people?
4- To professionalize your group, make a post in which you mention the goal of the group and the laws that must be respected by the members. Then start publishing your products and services professionally as mentioned earlier.
5- Invite friends and people accused of boards you are working on to bring them into your group, they may become your customers in the future.
How to manage your group professionally
1- Take good care of the quality of the images because they play an important role in convincing customers to buy, you can use photos on the Internet in advance or take pictures yourself and then publish them in your collection.
2- Send invitations to join continuously to people interested in the same field you are working on.
3- Be active in your group by explaining all the products you publish, and be proactive to answer all the questions of members in the group.
4- Do not forget to communicate with your customers who have purchased your product and ask them about their opinion about it, and it is okay to ask them to share their opinion in a post on the group, this will contribute to creating trust between you and the rest of the group members and you will get more sales.
5- Surprise your audience with exclusive offers and discounts to encourage them to make a purchase decision.
6- Be keen to satisfy all your customers by tracking their use of your product and monitoring their reactions after the purchase process.
7- Listen to group members and try to provide more of the things they ask for.
Using online sales methods on Facebook combined
If you work in one of these ways that I mentioned earlier or work together separately and want to increase the number of your sales and make a profit from the Internet more, you can combine these methods with each other so that you can your own page for the group, or share your post in the market place in your group, you will definitely get better results using this method, let's now explain what we said in detail:
1- Merge the group with the page
You can profit from selling online on Facebook by merging your Facebook group with your own page.
Go to the control panel of your page and then press the Link Group button, it will show you all the groups you own and then choose between them any group you want to link, and cancel this link at any time you want.
2- Share your post on Facebook Market Place with a group
It is not possible to link in this way in the same way as merging the page with the group, as the Marketplace branch allows you to choose twenty groups interested in the type of your product to publish there, one of the collections you own may suggest if it corresponds to the type of product you want to publish.
In conclusion, it can be said that the Facebook platform has become today a huge market teeming with opportunities to profit from the Internet, especially by selling online on Facebook, due to the huge number of visitors who use it permanently from all categories of people and in all interests and libraries that come to your mind, in addition to that it is constantly developing its algorithms and characteristics to provide the best possible service and distinguish from the rest of the competitors, giving you an opportunity on a plate to benefit from all These developments to make a profit from the Internet.
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