There are many terms used in seo, and anyone interested in learning them should know them and know their meanings. The most important 56 terms used in seo were compiled.
- search engine Search engines like google, bing
- search engine optimization seo
- black hat seo The ways and methods by which some people circumvent the search engine, and all search engines are fighting it
- Gray hat seo is a middle ground between the wrong and the right, and some methods are used in certain ways to achieve continuous results in search engines
- white hat seo Methods and methods that depend on search engine guidelines (legal methods)
- on page seo Configure the site internally
- of page seo Configure the site externally
- crawl The process of crawling by search spiders to detect new content
- index is the process of indexing and the search engine evaluates and arranges pages to appear to the user
- The spider is the search spiders for every search engine has its own spiders, such as Google, and its mission is to search for content or pages on the Internet and bring it to the search engine, and it has some characteristics such as its inability to read flash files
- Keyword research It means the target words that were chosen based on several factors such as the number of searches and the strength of competition
- long tail keyword Words or phrases consisting of more than one word, and the search and competition for them is often low
- short tail keyword, which is the short word that often consists of one syllable, and the competition and search for it is stronger
- A niche means a site that specializes in a specific field, and there is also a sub-niche
- cms is an abbreviation for content management system, and it is a content management system such as WordPress, Blogger, Drupal, and many others through which you can manage your site
- Spam is a word used to describe methods and methods that violate the search engine
- content The content of your site or page, and it is found in more than one form, such as text, image, or video
- Backlink links to your site on other sites
- link building It is the process of building the backlink to your site and is carried out by the site manager
- link earning, which is the process of earning a backlink by sharing the link of your website with the visitor
- internal link The internal link between your site's pages
- Link farms are sites that are specially designed to build backlinks, and there are thousands of links that are not linked to hate and do not target the visitor, and they also symbolize ffa or free for all
- dofollow is a command for search spiders to follow a specific link
- no follow command is intended for search spiders after following a specific link
- redirect, conversion and is used when converting from one domain to another domain or link to another link and has more than one type, the most famous of which is 301, and it includes 302 and 307
- Algorithms are operations carried out by search engine servers such as Google, through which the search results are evaluated and through which they can provide you with the best satisfactory result and are updated every period
- alt text Description of images, because search spiders are unable to read the image, so they use its description
- google analytics (Google Analytics) is a free service from Google based on analyzing your site data and visitor behavior within the site
- search console, and in the past it was called webmaster tools, a free service from Google that helps site managers to analyze and control more of their sites
- anchor text, which is the text that appears on the link, such as the word click on the download link
- domain authority and page authority A moz rating that shows the strength of your site and denotes them as DA and PA
- bounce rate, or the bounce rate, is the percentage of visitors who entered your site and left without navigating the site or opening other pages
- breadcrumbs, is the work of coordinating the form of the link in the search engine, so that the visitor can roam the site easily
- canonical url, it is used when there is more than one page with the same content, through which you can tell the search engine that this page is a copy or popup from another page
- Cloaking is one of the methods of violating the search engine and depends on showing content to the search engine and other content to the visitor of the same page
- doorway pages that are based on bringing visitors from search engines or from another source, then transferring them to another page without converting to search spiders
- Duplicate content Duplicate content reduces search engine confidence in your site
- SERP is an acronym for search engines results pages, which means the results of your site in the search engine
- google dance Google dance It changes the results of your site (advance and decline) and often occurs during Google updates
- keyword density is the word density within the page
- Keyword stuffing means stuffing words in the sense of increasing the density of a specific word on the page, and it is one of the ways to circumvent the search engine
- lsi, which is an abbreviation for latent semantic indexing, means the use of synonyms for the target word in the article (car – vehicle – Arabic).
- title which is the title of the page
- meta description It is a type of meta tag code that describes the page or site
- meta keyword , keywords are used by some search engines as one of the factors affecting the ranking of your site (Google does not use them)
- Meta robots are a type of meta code intended to give commands to search spiders
- robots.text A file that search spiders use as a directory for a site
- A sitemap makes it easy for search spiders to find your site's content
- The head tag is an html code used to inform the search engine of the important words on the page
- google panda A set of Google updates aimed at combating vulnerable content
- google penguin A set of updates for Google aimed at combating backlink scams
- URL of the web address or link of the page
- 404 or error pages, appear to the visitor when entering the wrong link on the site
- Social signals Signals coming from social networking sites, such as liking or sharing your site on Facebook
- PageRank is one of the evaluations issued by Google to evaluate the strength of your site, and it was discontinued in 2013
- AMP, which is an acronym for accelerated mobile pages, is a new project adopted by Google and other sites that targets mobile visitors and provides them with a high-speed design.
- Trust Flow is evaluated by the majestic website, which evaluates the quality of the site's backlinks
- Citation Flow Rate the majestic site, which evaluates the backlinks according to their number
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