The behavior of users has changed to be on the Internet permanently, and there has been a development in marketing strategies to achieve the best results and meet the requirements of the times. Content marketing was invented. So how can you write successful marketing content?
The most important marketing content writing tools
The quality of the content is an important and influential aspect in achieving your marketing goals, and in light of the great competition between brands that market online, in this case, you must take into account the following tips to write professional marketing content:
1- Start with your goals
The first tip for writing professional content is to define your goals that you want to achieve from marketing content, if you do not have real goals behind creating content and publishing it through various marketing channels. You will surely fail because you do not have the passion or desire to share and post content constantly.
And the goals that you want to achieve must be SMART, that is, measurable, achievable, and specific to a specific time, and here you have to ask these questions:
2- Know your target audience
In order to write professional marketing content, you must get to know your target audience so that you have the opportunity to write content that is compatible with their interests, arguments, and desires. Without this step, your efforts will be without any results, especially since you do not communicate with your audience in the way they prefer, and here you have to ask a set of questions, namely:
Here, it is appropriate to form the personality of your ideal customer, whom you will target with the marketing campaign that you are launching. For example, it might be (an employee who is interested in video games).
3- Do not neglect the three stages of marketing
We also know that not all of your target audience is ready to buy your product or service now, as there are some people who do not know what the product or service you provide, and another person who knows the service or product but does not know the way that allows him to benefit from this product and how it will benefit him in solving his daily problems, therefore, You should pay attention to the three stages of marketing, which are:
Awareness stage : The first stage in which users want to know about the products and services you offer, and here you can publish content related to raising awareness on blogs , social media posts, and influencer marketing.
Thinking stage : the stage that immediately follows awareness, in which the potential customer thinks about products and services and how they can benefit him, and then begins to know their price and compares it with the value he will get and with other products and services provided by competitors. In this stage, you can increase the advertising content through e-books. and mail.
Decision stage : It is also called the conversion or purchase stage, in which the customer focuses on evaluating the product and making a purchase decision. Here, the content must be first-rate, focusing on the benefits that the customer will receive, and including the appropriate action button, and an example of this type of content is case studies and ads on social media.
4- Post long content
This tip is more for marketers who market via sites or blogs, it is always a good idea to share long content; Because it will provide more value and information to the user and at the same time contribute to enhancing the ranking of the site in search engines. The content should not only be long, but it should be evergreen in the sense that it can be used permanently.
5- Optimize your content for search engines
When writing marketing content on a website or blog, it is necessary to optimize the content for search engines, especially since it is one of the main marketing strategies for blogs and websites. This type of content should not only be marketing or selling, but it is necessary to respect the ranking factors in the various search engines such as Google, Bing, and others.
Thus, when writing the content of the website or blog, it is necessary to identify the keyword and synonyms and distribute them within the content and ensure that the article is formatted in an effective way to improve the user experience and search engines’ understanding of this content by dividing it into side titles (H2 + H3 + H4) and small paragraphs related to each other.
6- Pay attention to the brand's tone of voice
The tone of voice means the way the brand communicates with its target audience, and this tone is determined according to the brand and the target audience. For example, there are brands that provide quality services to young people. Their tone of voice is always humorous, unlike official brands or companies.
7- Clarifying the benefits of the product or service
Many marketing content writers focus on writing the features of the product while the customer wants to know how to benefit from this product or service and how it will solve his problems. In this case, to achieve the best results from writing marketing content, you must explain the benefits of the product or service to the buyer so that he knows what he will get, and in addition to that, you will ensure that you achieve good results from your advertisement. As an example, suppose we have a charger and we want to sell it. It is better to write:
A charger that allows you to charge your phone in less than two hours instead of a fast charger.
A charger that will last you a long time instead of a high-quality, powerful charger.
8- Use creative and unconventional phrases
What users should pay attention to when writing marketing content are strong marketing phrases, which allow you to focus attention on your ad and achieve the highest possible sales. In light of the intense competition between brands today, content has become frequently consumed and used, therefore, you will have to add some excitement when writing marketing content, and here are some phrases:
- Limited offer for a certain period.
- Completely free.
- The best ever.
- We are not the only ones but we are the best.
- Don't bother looking abroad, we offer you all that is new.
- Subscribe now and get an instant reward.
- With us you will feel comfortable.
- Prices to suit everyone.
9- Make the content address the customer's passion
When writing professional marketing content, you must take into account the emotion or feelings of the customer, especially when marketing from company to consumer (B2C), as this matter saves you the huge effort and trouble that you will spend to attract the customer to buy the product. This is done by addressing the customer’s passion and feelings, which are represented in the following:
- Happiness (with us you will feel comfortable)
- Fear (limited time offer)
- Affiliation (join our hundreds of merchants)
- Pride (with us you will be the most beautiful)
- Greed (Sign up now and get an instant reward)
10- I rely on marketing content writing tools
Writing marketing content professionally may not be easy, especially without auxiliary tools or programs. In this case, there is a set of tools for writing content, and the tools you use differ from one tool to the other. For example, there are tools for generating ideas, tools for writing, and tools for scheduling content and debugging, for sure. It will help you greatly, especially when writing a lot of dense content.
Professional marketing content
Professional marketing content
Why do you need to write professional marketing content?
Content marketing is more than just an article or social media post, it is a key tool for promoting the growth of brands. Here are the benefits you get when writing professional content marketing:
Brand identification
In the beginning, writing marketing content that will ensure that you introduce your brand, products, and services to the largest possible audience, by publishing the content through the website or popular social networking sites such as Facebook, Instagram, and others.
Increase public confidence in the brand
Content marketing helps improve brand reliability, by providing professional content that solves their problems, answers their inquiries, and provides high value. In return, users will trust your brand, products, and services that you provide. The higher the quality of the content the better for the brand.
- Increase Sales
To convert potential customers into current ones, you must share marketing content extensively that takes into account the customer's stages of purchase, represented in the stage of awareness, evaluation and decision-making. By including a button to take action (CTA) you will be able to directly generate sales and conversions.
- Improving the site's ranking in search engines
The quality of the content is one of the most important ranking factors in the various search engines, and to ensure this, professional marketing content will have to be written that is compatible with the ranking factors imposed by the search engines in terms of content quality, length, and keyword distribution.
The most important marketing content writing tools
As we mentioned above, there are a set of content writing tools that help you implement your content marketing plan, namely:
Semrush tool
An important marketing content writing tool when marketing through search engines, as it allows you to search for competitors and provide accurate information on keywords, search rates for them, competition for them, external links, and ranking in search engines. To help you with the way your competitors market their content.
Grammarly tool
Spelling errors negatively affect the site and your marketing activity, and the Grammarly tool solves this problem by identifying misspellings and suggesting the correct words or phrases. It enables you to check grammar, punctuation, spelling, and even copied content.
Canva tool
Canva is a tool that allows you to get professional image designs for marketing on various social media platforms, the most important of which are image-focused platforms such as Instagram. At the same time, it allows creating videos, infographics, presentations, PDF reports, and more, through an easy and smooth user interface. It is available for free and to get more features you need to purchase the paid version.
Buffer tool
One of the marketing tools through social media platforms, it allows you to schedule content, interact with users through comments and messages, and follow statistics about marketing via social media platforms to know the interaction rate and change in the number of followers.
The best ways to publish and own content.
Frankly, and from the other, there is only one way for your valuable content to be yours and in one place to attract the largest number of target and interested audience, and thus you can build great confidence and place for you, especially in the wide world of the Internet. And this way is to own your own website … Yes, a website for you alone, on which you publish your own content, and it acts as your private island, and everyone who visits you and comes to you through this website is a point to build your own brand and brand.
Therefore, the best advice I give you now is to go immediately and start creating your own website . There are many easy ways to teach you how to build this website, and you can read many articles that talk about that here on our website and in the blog section.
Or we can shorten the way for you by building everything for you, starting from hosting , domain, settings, templates, add-ons, articles, and more, through a unique service that you will only find here. You can find out the details by clicking on the button below:
Click here for details of your site build offer
Or you can write to us directly if you have any questions or inquiries, please feel free to contact us via the contact page from here , or through one of the social media on the site or via direct e-mail info@webwiner.com and we are certainly pleased to respond to you.
Conclusion
Content marketing is one of the most powerful and low-cost marketing strategies today, and through previous professional marketing content writing tips, you will be able to introduce your brand and increase your sales and profits.
Comments
Post a Comment